What you will get:
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It's Better to Be Different Online Program: Watch the course when you wanted and as many times you want. You can also share it with your team
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Oportunity Tracker: A single sheet of paper that will help you learn more about your customers and improve your sales conversions
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The Six Questions Test : A handout that help your customers to identify what is different and better about your business
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30 Days Money Back Guarantee (No questions Asked)
Program Curriculum
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1
Chapter 1 - Introduction to "It's Better to be Different"
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Welcome
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Lesson 1.1: Customers don’t decide to buy base on price alone
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Lesson 1.2: Different bag of apples = a big bag of money
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Lesson 1.3 Barriers to business growth exist inside the people within the small business
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Chapter 1 Self Assessment Questions
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2
Chapter 2 - Concepts - Products and Services (Your Offer)
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Lesson 2.0: Introduction
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Lesson 2.1: The Concepts - Products & Services
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Exercise: Features and Benefits Worksheet
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Trigger List: Possible Features of Your Offer
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3
Chapter 3 - Concepts - Customer Segments
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Lesson 3.0: Introduction
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Lesson 3.1: Customer Segments
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Lesson 3.2: The $100 Test
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Lesson 3.3: The Accounting Firm Pareto Analysis Case Study Explained
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Exercise: Customer Personas
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4
Chapter 4 - Understand Behavior Change - Employees (Rally the Team)
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Lesson 4: Employee Behavior Change
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Exercise: Opportunity Tracker
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5
Chapter 5 - Changing Customer Behaviors
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Lesson 5: Changing Customer Behaviors
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6
Chapter 6 - Test and Focus
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Lesson 6.1: Testing
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Lesson 6.2: Focus
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Exercise: 6 Questions
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7
Chapter 7 - Actions - Experiments to Consider
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Experiment 1: Dysfunctional Discount Policy
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Experiment 2: Test Price Increases
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Experiment 3: Conduct Product Knowledge Sales Training
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Experiment 4: Script the Top 3 Objections to Your Offers
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Experiment 5: Learn to Say “NO” to the Wrong Customers
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Experiment 6: What is the Price for a ?
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Experiment 7: Positioning Your Guarantee
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Experiment 8: Tweaking Your Quotes
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Experiment 9: Professionalize Your Quotes
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Experiment 10: Professionalize the Little Things
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Experiment 11: Conversion Ratio Data Analysis
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Experiment 12: Good, Better, Best Pricing
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Thank You!
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Meet Your Coach
Paul Foster
Paul’s business experience began as a trusted advisor (CPA, CA) to small businesses in Canada as the owner and founder of an accounting firm which he sold after 20 years. Since then he has worked as an innovative visionary leader driving the growth of the advisory business. His life’s purpose is to bring more cashflow, freedom and happiness to independent business owners. Paul wants to learn about your toughest business challenges and frustrations so he can help you tackle them!
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